Social Media Training

16/03/17 09:30


Discover how to use Social Media to stay competitive, enhance relationships with your members and turn data into actionable insights

In this up-to-date workshop, you will learn how social media is changing the relationship between membership bodies and their members. You will be given an overview of how to plan and implement an effective Social Median Strategy for your organisation.

You will hear how to overcome some of the key challenges in leveraging Social and shown smarter ways to integrate it profitably throughout your organisation. Highly practical, this session will give you clear, simple advice on issues ranging from strategy to software selection, team development and day-to-day operations. The session concludes by looking forwards to the future of Social Media — and the fast-changing customer that tomorrow’s businesses must serve.

The focus of the day will be practical, real-world applications with plenty of interactivity. You will also learn from live case studies and real-world examples throughout the day.

You will also receive a full copy of all materials and supporting documents and worksheets. These will help you build your Social Media Strategy.

Who Should Attend:
For all Senior Executives, managers, and other staff who are involved in planning or considering Social Media Marketing.

The Trainer:
Andrew Lloyd Gordon
Andrew Lloyd Gordon is a trainer, speaker and digital marketing consultant.

After studying for an MA at Warwick Business School, Andrew started his digital marketing career in 1997, when he helped launch and promote

After 4 years at, Andrew eventually went onto become MD of the business after turning it into the leading jobs board for Higher Education in the UK and across the world. At the height of the dot com boom, Andrew was headhunted to help launch a number of high-profile start-ups.

Once the dust had settled after the dot com crash, Andrew began working with the complete range of public and private organisations to help transform them into digital organisations. For the last 20+ years Andrew has consulted on digital projects in the UK, USA, Ireland, Holland, Italy and Germany.

As a qualified and experienced trainer, Andrew has worked with clients such as the UK Cabinet Office, Bose, UCAS, Kings College London, Universal Music, the NHS and many others. He is also a trainer for Google’s flagship digital marketing training programme, ‘We Are Squared’. He also recently authored the digital marketing content for the ‘Advanced Digital Business Leaders’ (ADBL) programme.

Andrew regularly speaks at a wide range of conference and events in the UK and overseas. These have included the Commonwealth’s University Association conference in Trinidad, a European Union Science and Technology fair at MIT, Cambridge USA and a Google conference in Dublin, Ireland. He has also been invited to speak at prestigious conference in the UK such as Reed Business Information’s Digital Conference and as a panel member at the AutoTrader Digital Conference at the Ricoh Arena. Andrew is also a regular guest lecturer at several UK business schools such as Warwick, Aston, Lancaster and Nottingham.

Thursday, 16th March 2017

09.30 - 16.30
(refreshments and catering will be provided)

i2 Office
40 Gracechurch Street

£250 + VAT per person

Please note, this workshop is limited to 12 delegates. To reserve your place(s) please contact

Cancellations must be made in writing to by 16th February 2017, we cannot offer a refund after this date.

i2 Offices - Gracechurch

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